GNEXT

My latest rant on mobile marketing and augmented reality from the article entitled From QR Codes to Augmented Reality published on Marketing Magazine’s blog “The Pitch”.

A new online ad platform call Catcheye is guaranteeing brands their ads will be viewed by unique and voluntary viewers. They are essentially paying consumers with reward points for engaging/responding to ads. Not a new concept but this one seems to be taking off quite quickly in Malaysia. Let’s see where this leads. Original post [...]