GNEXT

Just came across this banner execution from Volkswagen where they ask visitors to key in their Twitter name, they will craw the user’s public feed, analyze some keywords, then make a recommendation on which Volkswagen suits the visitor best.

This might be gimmicky but points to an important direction which is utilizing “publicly” accessible social media info streams for the purpose of advertising.

Never before had we been so willing and able to share intimite information about ourselves through social media.  With the advent of sites Facebook and Twitter it becomes “relatively easy” for marketers to take advantage of these information and tailor-make ad messages that are targeted and relevant to the consumers.