GNEXT

I’ve had this conversation with others in the industry for many years.  For those of us who are familiar with the entire Google and Yahoo search bidding model of media buy we know automation is ways of the future and wish automated marketplaces are the norm for all our online buys.

The group of which the agency I work for is under (IPG Mediabrands) recently launched a demand side platform business call Cadreon where advertisers can bid on audiences (vs. impressions) through an automated marketplace.  Really fascinating stuff and has huge potentials.

Other than our group’s  Cadreon, other agencies are also getting into similar types of demand side model as well.  This include Razorfish’s ATOM systems, Publicis’ VivaKi, Havas’ Adnetik, etc.  Very exciting developments, hopefully we’ll get to see these systems mature and get popular in the market.