GNEXT

Just came across this banner execution from Volkswagen where they ask visitors to key in their Twitter name, they will craw the user’s public feed, analyze some keywords, then make a recommendation on which Volkswagen suits the visitor best. This might be gimmicky but points to an important direction which is utilizing “publicly” accessible social [...]

We are experience a great shift in how consumers interact with brands.  Never before had we been given so much power to influence others nor had we been more skeptical of the “interrupt and push” advertising model of yesteryear.  Advancements in technologies is enabling us all to broadcast our thoughts and experiences to thousands of [...]